Why Does Holiday Season Have to Start So Early?

Why Does Holiday Season Have to Start So Early?

Posted by Joseph Linscott on

Have I ever mentioned that up until I met Amy I was ignorant of the stationary industry?

I have.

And while I still sometimes spell it “stationary” instead of “stationery” (see above), I feel as though I’ve gotten a good grasp on this industry and what it’s all about. However, there are still some things that just don’t make sense to me.

One of those things: retail holiday. Since the beginning of May, after shipping out all of our *Noted orders, Amy’s been hard at work painting our upcoming holiday collection. Seeing as we’re approaching Christmas in July, I decided to finally ask her why she was focusing on holiday cards so early. Here’s the conversation below.

Me: Amy, why are you designing the holiday collection to come out in July?

Amy: So retailers need time to buy holiday products before the holiday season actually starts.

Me: ... Oh, yeah, that makes sense.

Anyways, Amy then went straight back to painting a skiing Santa, which will be part of a hip hop Santa collection that we're releasing (inspired by our bestselling Spice Girls Santa Card) — be on the lookout for those... in July.

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