Have I ever mentioned that up until I met Amy I was ignorant of the stationary industry?
And while I still sometimes spell it “stationary” instead of “stationery” (see above), I feel as though I’ve gotten a good grasp on this industry and what it’s all about. However, there are still some things that just don’t make sense to me.
One of those things: retail holiday. Since the beginning of May, after shipping out all of our *Noted orders, Amy’s been hard at work painting our upcoming holiday collection. Seeing as we’re approaching Christmas in July, I decided to finally ask her why she was focusing on holiday cards so early. Here’s the conversation below.
Me: Amy, why are you designing the holiday collection to come out in July?
Amy: So retailers need time to buy holiday products before the holiday season actually starts.
Me: ... Oh, yeah, that makes sense.
Anyways, Amy then went straight back to painting a skiing Santa, which will be part of a hip hop Santa collection that we're releasing (inspired by our bestselling Spice Girls Santa Card) — be on the lookout for those... in July.